Juniper

I worked with the team at Eucalyptus to create a custom set of illustrated botanical and figurative icons for Juniper - an Australian Telehealth clinic for women going through menopause.

The illustrations were primarily created to visually represent the key menopause symptoms; hot flushes, low libido, mood swings. They are inspired by the hardy Australian natives that are resilient to change and reflect the Australian root of the startup.

The set also includes female figures to celebrate all body types and bring empowered female characters to the brand.

Agency: Eucalyptus

Creative Direction Olivia King

See the full case study by Olivia King